information in such a way that you'll not only absorb the message but also see how effective it is when implemented. And that's the key. It's no good having hundreds of great ideas if you do nothing with them. That's why we begin with the attitude part of growing a business. Part 1-Preparing the Mind This is titled Think Like I Think and it's a checklist of your mental approach to business. Without an open mind and the right attitude, you might as well just go back to a paycheck-to-paycheck existence working for someone else. You must be willing to change the way you think, so you can change the things you do, so you can improve the results you're getting. Remember the saying that goes something like this: To do the same thing over and over again, and expect a different result, is the definition of insanity. If you haven't got an open mind that's prepared for a few adjustments, return this book immediately to wherever you bought it and get a refund, or exchange it for a novel. Opening your mind is vital. After opening up your mind, we get into the really juicy stuff that is guaranteed to boost your profits. Part 2-How to Become a Marketing Genius The second section about understanding marketing lays bare the secrets that have made me millions. Actually, I use the term secrets a little loosely. It's more about common sense. But as we all know common sense is far from common. For those new to marketing, it will get you off on the right foot. For those who've been around a while, it will mean a massive realignment of your marketing strategy. Either way it will unlock the most important business principals known to man. Learn how to market and the world is yours. Yet it amazes me how many XII