I Introduction

Over the years I've helped thousands of businesses reach, and then exceed, their potential. I've helped thousands of business owners make their dreams come true. In each and every instance it's been achieved by applying a set of core principles that anyone can use. And these principles will very quickly make your business flourish, even when times are bad.

This is a book about getting results above and beyond the ordinary, and yet it's a simple book. You'll be literally amazed at the simplicity with which you'll be able to work and add many tens of thousands, hundreds of thousands, or even tens of millions to your turnover and profit just by finding and working on what I call your business gold mines.

It doesn't matter whether you sell paper clips or airplanes, the ideas and stories you're about to be exposed to will revolutionize the way you view, and practice, your profession. So get ready for a radical transformation.

So, what makes me an expert? Where do I get off telling people how to run their businesses? I know it's a hackneyed term, but the runs are on the board.

From running more than a dozen of my own companies to listening to a bunch of business masters, watching what people do right, wrong, and indifferently, reading every piece of material available, and then, analyzing, testing and measuring, working with thousands of clients, and taking my own businesses global, I've managed to pinpoint the ways to catapult your bottom line.

That was the first step. The second and much more difficult step was putting it in terms that everyone can understand. Having used the knowledge for great personal reward, I now want to spread the message through this book.

This means distilling the information so you can easily grasp it. And that's what this book is all about. It's about people like you taking my knowledge, having me coach you, applying it to your own business, and then enjoying the same rewards that I have. I know you can do it-I've literally seen it done thousands of times.

xi

Copyright 2006 by Bradley J. Sugars. Click here for terms of use.